Hi everyone,I know its a little bit late on in the week but I would still be really greatful if I could get some feedback regarding the development of my logo. Please look at the previous logo to get a feel for where the idea has come from.
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Thanks
Shaun Bellis
4 comments:
Much better!
Id just give a few minutes attention to the I and T... I think they look a little odd being taller than the E.
Perhaps just make them slightly smaller?
But yes I really like the M. Its a thousand times better!
Definitely an improvement. The different letter sizes (that includes the M) do create an awekward feel to it. Each letter seems to grow and gives a sloping effect, which I don't think was the plan.
A suggestion: Make the M slightly larger or smaller so it is either the same height as the E or the same height as the IT.
Apart from that it looks great
I really like the font, rounded edges do give an overall more professional look to a logo. Just because it's alittle softer and more aesthetically pleasing to the eye. I actually preferred the overall shape of the last 'M' even though it was less polished than this one. I can't seem to stop thinking 'Bupa' or of hospitals when I see this; as the M looks kinda like a heart monitor.
I think a smoother middle bit to the M would give it a friendlier feel. Though I can see your trying to give the rounded corners abit of an edge with the point on the middle. Something to keep developing, but your definitely steering in the right direction.
Have to agree with Gary and Marc, definately an improvement. As you know, I always thought of your previous M as making your logo look a bit 'nestle'. This one certainly has more relevance to the genre that you're designing the logo for.
I would work on the sizing of the letters like already suggested to make them align with one another. Remember your PARC principles! Keep it up!
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