Monday, 2 March 2009

Portfolio: Target Audience

Primary Target Audience [Employer]
Rachel is the co-owner of a 4 year old local design company and despite the talks of a recession, her business is growing at consistent rate. As a result she is looking for a new web designer & developer to bring join the team and introduce fresh ideas and new technologies into the business.

Rachel deals more with the running of the business rather than the delivery of the products but still has an eye for design. During her working day she spends around 4+ hours browsing the internet on her MacBook which is running the latest version of FireFox through a high speed broadband connection.

Secondary Target Audience [Client]
Andrew is a self employed building contractor working in the Barnsley area. He uses his existing web site as a medium to generate leads but he has noticed a recent sharp decline in enquires. Andrew understands the value of a strong and consistent corporate identity and as a result, he is investing time and money in a redesign of the now aged web site.

Andrew is looking for a individual to establish a long term working relationship with. Ideally, the person should have knowledge of modern design, development and usability techniques.

Andrew uses his home office Windows based PC and uses IE7 to browse the web through a 2mb broadband connection.

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